Camilo Trujillo Resume

CORDIALSA USA – GRUPO NUTRESA                                                          

National Sales Manager
Los Angeles, CA
October 2011 – Present                                                                                                 

·         Direct responsible for all business development aspects for the west coast of the U.S, leading a 20 people team in 5 states.

·         Lead the operational merger between Nutresa and Tres Montes lucchetti, in less time and with better results than previously forecasted.

·         Fostered and fortified relationships with major national food distributors including: McLane, Kehe, SuperValu, C&S and Unified Grocers; by implementing account strategic planning, and new business acquisitions. For 2014 and 2015 exceeded all corporate accounts expectations.

·         Exceeded customer acquisition goals in 2015 by finding blind spot businesses never pursued before.

·         Cultivated multiple business relationships in major demographic areas including New York, Chicago, Maryland, Florida, North and South Carolina, California, and Texas.

·         Successful in target identification, prospecting, trade shows execution, proposal development, pricing strategy, follow–through, and closing. Customer retention and customer acquisition has increased by 20% YOY.

·         Proven ability motivating and couching teams involved in market execution, desired outcome has been achieved by strong understanding executing at store level never missing team sales quotas since 2012.

About Grupo Nutresa:

Grupo Nutresa is Colombia’s largest consumer product food company, and a multi-latin conglomerate with manufacturing facilities and leading brands in the United States, Central America, South America, and Malaysia, with over 6 billion dollars of market capitalization.

In 2015 for the third year Nutresa was recognized and included in the Dow Jones Sustainability World Index, demonstrating the group ability to fulfill goals in terms of ongoing sustainability, corporate governance, innovation, human rights, and excellent environmentally-friendly practices

BARCEL USA – GRUPO BIMBO                                                          

Regional Chain Development Manager 
January 2007 – September 2011   
Los Angeles, CA

·         Initiated and developed strategic partnerships with top 20 U.S retailers, including: Albertsons, Smart & Final, Stater Brothers, SaveMart.

·         Redesigned sales and services channels for the launch of three new Bimbo brands in the US market. In this effort received company wide recognition for strategic DSD partnerships created in the great Los Angeles area.

·         Created business case to reexamine cost allocation in the value chain for new products. Provided insights to Barcel USA Vice-president. Findings reduced suggested retail prices, without compromising retailer’s margins.

·         Reversed negative revenue trend in North California: Achieved 17% and 27% increases in same-store sales by implementing sales rewards systems and incentive plan for sales team.

·         Developed and executed highly effective account management plans that ensured exceptional levels of client/partner satisfaction, overall sales increased nearly 77 % from the same period a year earlier.

·         Identified and recommended service enhancements that influenced management to become more customers centric. Customer interests are now the number one priority across all levels of the company.

·         Provide leadership and direction to regional sales team of Northern California, Oregon, and Washington, including overseeing sales training, motivational programs, and incentive meetings.

·         Ensure regional compliance with national policies. Work closely with Barcel distributors to ensure all sales and operating goals are met.

·         Restructured the distribution of Northern California sales team for Barcel, building a cohesive, well trained team of sales personal and merchandisers for the area. Doubled the portfolio of customers in 12 months.

·         Represented Barcel at tradeshows across North America. Developed vital relationships with key decision makers to maximize revenue. 

About Grupo Bimbo: 

https://en.wikipedia.org/wiki/Grupo_Bimbo

COINSTAR INC                                                                                   

Product Manager   
February 2002 - December 2006                                                                                                                    
Seattle, WA

·         Conducted the first business and SWOT analysis for Coinstar on the DVD kiosk business. Recommended the Vice President of Business Innovation to proceed with conversations due to the market potential of DVD Express (now known like Redbox) based on the analysis In 2009 Coinstar acquired Redbox, a leading DVD rental kiosk service, which has been the most successful product ever launched by the company.

·         Developed  relationships with strategic business partners including Fortune 500 companies Amazon, Apple iTunes, Starbucks, Borders, and Gap (Old Navy).

·         Collaborated with the sales team to develop tactical marketing programs and strategies to expand and defend the national partnerships business. Achievements included expansion to more than 9000 locations nationwide.

·         Developed reporting tools that allowed senior management to control, detect and act on customer data. Collaborated with sales force and implementation managers to use these tools to detect soft sales accounts. Achievements included improved customer service by quickly identifying problems.

·         Launched the first multi-regional promotional campaign aimed to increase brand awareness and product knowledge within the Hispanic market. Results exceeded expectations by adding over 35,000 potential Hispanic customers to Coinstar’s database.

EDUCATION

·         SEATTLE UNIVERSITY Bachelor of Arts, Business Administration, Marketing – 2001 Seattle, Washington

·         Product Management Certificate - Bellevue Community College - 2003 - Bellevue, Washington

·         Programa Ejecutivo De Desarrollo - Grupo Bimbo - 2006 - Houston, Texas

ADDITIONAL

·         Native Spanish Speaker

·         Microsoft Office (expert)

·         Photoshop, Web Design (intermediate)

·         SAP BO

·         Lotus Notes