COINSTAR INC, February 2004-August 2007
Product Manager
- Developed and fostered relationships with strategic business partners including Fortune 500 companies such as: Amazon, Apple-iTunes, Starbucks,
- Collaborated with the sales team to develop tactical marketing programs and strategies to expand and defend the national partnerships business. Achievements included exceeding original goals by expanding to more than 9000 locations nationwide.
- Developed and managed Coinstar's online search marketing campaign. Persuaded Senior Management to invest in a comprehensive search engine optimization effort.
- Initiated and managed Coinstar's first multi-regional promotional campaign, which increased awareness of the brand and product offering among the Hispanic population.
- Analyzed data and provided reports used by senior management to develop annual marketing plans.
- Created processes and tools to control, detect and solve operations issues. Achievements included improved customer service by quickly identifying and repairing trouble units.
DAVINCI’S HAMMER INC, June 2001 - February 2004
Marketing Specialist
- Proposed, designed and directed the first market research initiative conducted by the company and interpreted results to provide recommendations that radically improved client satisfaction and boosted revenues by 20% in 2001 and 40% in 2002. Repeat business increased from 5% to 15%.
- Improved brand awareness by developing strategic and tactical marketing plans for high-income eastside residential neighborhoods.
- Recommended a pricing strategy that improved profitability by 25% in 2003.
- Improved allocation of marketing budgets by creating and implementing analytical tools used to track the effectiveness of different marketing tactics employed (direct mail, referral fees, etc)
- Influenced management to become more customer centric. Over time, customers’ interests became the number one priority across all levels of the company.
EDUCATION
ADDITIONAL
- Native Spanish speaker
- Advanced Microsoft Office user, Lotus Notes and intermediate knowledge of Photoshop, PageMaker, Web page design.
